BMW of Sterling

BMW of North America, LLC Announces Best Dealerships for 2010

 “2010 Center of Excellence” focuses on customer satisfaction, outstanding brand representation, and operational excellence.

 Woodcliff Lake, NJ – March 11, 2010… BMW of North America, LLC announced the names of its top performing dealerships in the U.S.  This year, 24 out of 338 BMW dealers nationwide were awarded the “2010 Center of Excellence” (COE).  The Centers were selected based on the criteria of customer satisfaction, outstanding brand representation, operational excellence and profitability. 

While all of the award recipients did well in providing quality service, some 2010 winners continue to exceed the expectations of their customers winning the COE multiple times.  A few note worthy dealer accomplishments include Reeves Import Motorcars, Inc. in Tampa, FL for achieving COE nine years;  East Bay BMW in Pleasanton, CA and Flow BMW in Winston Salem, NC for winning the award a total of eight times; and Isringhausen Imports in Springfield, IL for winning the award seven times.  Additionally, Global Imports has won the COE award for seven consecutive years and Hendrick BMW has won for six consecutive years.  

Despite the challenging economy, BMW’s dealer network continues to invest in their sales facilities and workshops spending $340 million in 2009 alone.  Dealers recognize the benefits of refining their business processes and focusing on top-tier customer service making BMW one of the most successful franchises in the U.S.

“All BMW dealerships offer a premium experience to our customers, but the 24 Center of Excellence winners excelled in the way they take care of their customers and represent the BMW brand,” said Peter Miles, Executive Vice President of Operations, BMW of North America, LLC.  “It’s a highly coveted award and our top dealers worked hard all year to achieve this high honor – we congratulate them.”

 2010 Center of Excellence Award Recipients