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BMW of Sterling – Sterling VA
Family Owned
BMW of Sterling is an eight year old family owned business, employing 135 employees; Mr. Thomas A. Moorehead is CEO and Chairman of the Board. BMW of Sterling is among a select group of BMW Centers that has earned the Quality Service designation. BMW of Sterling sales production ranks it among the top five dealerships in the Commonwealth of Virginia, and among the top 10% of all BMW Centers in the nation. Mr. Moorehead is a member of the BMW dealer inner circle and a frequent speaker at meetings of BMW dealers. The subject matter is focused on the development and implementation of strategies he deems critical to the successful operation of a dealership.
BMW of Sterling Awards 2007 – 2008
Time Magazine Dealer of the Year 2008
Lift Me Up, Therapeutic Riding, Gratitude Award 2008
Business Diversity Award, Orlando Florida 2008
BMW CCOA: National Capital Chapter Award Recognition 2008
Susan B. Anthony – The Ultimate Drive 2007 – 2008
AADA Legacy Male Entrepreneur Award 2007
BE Magazine: Dealer of the Year 2007
BE Magazine: Best of the Best Award 2007
Make a Wish Foundation Recognition 2007
Customers Are the Focus of Everything We Do
We will create an environment where attaining the highest level of customer satisfaction is our top priority.
Integrity is Never Compromised
We will conduct our business in a manner that is socially responsible and commands respect for its integrity and for its positive contributions to society.
Mission and Goal Statement
Our goal is to build lifetime, mutually satisfying relationships with our customers. To achieve our goal, we believe we must:
· Employ the people who are best qualified to do the work required;
· Train and empower our employees to work for the customer;
· Put our customers first every day, showing genuine concern for their needs and going
the extra mile to delight them;
· Provide products and services of the highest quality efficiently, ensuring fair prices for
the customer and sound earnings for the Company;
· Care about doing every part of our work as well as it can be done, taking pride in all we
do;
· Seek innovative solutions to the challenges we face;
· Recognize that each employee and every position is a necessary and vital part of the
team and its success.
Environmental Mission Statement
Being mindful of our use of the Earth’s natural resources, we are committed to leading by example to integrate environmental awareness and responsibility throughout the Center’s community. The Center shall seek to encourage conservation, recycling, and other sustainable practices in its daily decision making processes, and shall take into account, in the operations of the Center, all appropriate economic, environmental, and social concerns.
BMW of Sterling is the Place for Purchase and Service
We have a great shopping atmosphere, courteous staff and the things you would expect from a BMW and MINI Center, but we have several unique or exclusives for you that we believe you should know about.
· Loaner car program for factory warranty issue matters
· A unique partnership with Enterprise Rental Cars to provide BMW rentals for customers
that purchased from our BMW Center
· Complimentary car wash
· Airport valet program. Service to your car while gone, then we’ll pick you up in your
BMW at the airport
· Wireless internet and phone in the service waiting area
· A QMS Certified BMW Center. A BMW dealer management certification process
attained by few BMW centers
· Protocol 100 allows you to check on your vehicle’s service process from the web or
phone 24 hours a day, 7 days a week
· Flat bed delivery for the best care available
· Complimentary snacks and beverages in our waiting area
· Community Education Foundation program. Benefit fundraisers Employee scholarship
programs. We are involved with our community
· BMW of Sterling has a #1 CSI (Customer Service Index) ranking four years in a row
· The BMW of Sterling experience is more than just sales and service. It’s about a relationship between our employees and you
(Please ask us for details and limitations of these programs)
Our People
We believe that the fundamental vitality and strength of our Company lies with our people, who provide us with our corporate intelligence and determine our reputation.
Manufacturers and Suppliers are Our Partners
We will strive to create real partnerships that are mutually beneficial with our manufacturers, suppliers, and other business associates.
BMW of Sterling has consistently been among the leaders of the 338 facilities operating in the United States
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